AdvisorHub examines how AI tools are changing the way wealth management firms approach marketing — and whether the efficiency gains come at the cost of personal connection. FMG Chief Evangelist Samantha Russell is quoted in the piece, addressing how advisors can use AI to scale their marketing without losing the human voice that clients and prospects rely on to evaluate trust.
Russell’s perspective centers on the idea that AI can handle production and distribution while advisors focus on the authentic, relationship-driven content that no tool can replicate.
